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Corporate Reputation is the recognition that stakeholders of a company makes the corporate behavior of that company from the degree of compliance with their commitments with regard to its customers, employees, shareholders if any, and the community at large.
The corporate reputation is the concept more emerging within the current management and a major source of the intangible value of businesses.
Unlike other concepts that the management has generated in recent decades and that had a little theoretical and professional development, beyond the initial glamour that popularized the corporate reputation is a summary of the success factors of a company, of Hard as economic financial performance or quality of supply and trade of soft as corporate social responsibility or quality of work.
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Differences between Image and Reputation
Analogies between reputation and corporate image are undeniable because a positive image when it maintains over time becomes a reputation, but between them there are significant differences that should not ignore. . |
